AF Accounting & Strategy
Privacy Policy
At AF Accounting & Strategy, we respect your privacy and are committed to protecting the personal information you share with us through this website.
This website is intended for visitors primarily in Canada and the United States. We also aim to handle personal information in a way that aligns with GDPR principles of transparency, limited collection, limited use, limited retention, and appropriate security.
Information We Collect
We only collect the personal information you choose to provide to us, including information submitted through:
* Contact forms on the website
* Calendly booking forms
This may include your name, email address, phone number, company name, and any message or project details you choose to share.
How We Use Your Information
We use your information only to:
* respond to your inquiry
* communicate with you about requested services
* schedule or confirm meetings
* follow up with prospective clients who have contacted us
We do not sell your personal information, and we do not use the information you submit for unrelated marketing or any purpose other than responding to your interest in our services. Privacy frameworks in both Canada and the EU require organizations to identify purposes, obtain consent where appropriate, limit collection to what is needed, and use data only for the purposes for which it was collected.
Legal Basis for Processing
Where GDPR applies, we process your personal information based on:
* your consent, when you voluntarily submit a contact form or booking request
* our legitimate interest in responding to business inquiries and managing requested appointments or services
EU guidance recognizes consent and legitimate interests as lawful bases under the GDPR framework.
Sharing of Information
We do not sell or rent your personal information.
We may share your information only with service providers that help us operate the website and respond to inquiries, such as website hosting, email, form handling, and Calendly. These providers may process information only as needed to provide their services to us.
Data Retention
We keep personal information only for as long as reasonably necessary to respond to your inquiry, manage our communications with you, or meet legal, tax, or recordkeeping obligations. After that, the information is deleted or securely disposed of.
Canadian guidance requires personal information to be kept only as long as needed for the identified purpose, and EU guidance likewise requires storage for no longer than necessary. FTC business guidance also recommends keeping only what is needed and disposing of information no longer required.
PIPEDA fair information principles – Office of the Privacy Commissioner of Canada
Data Security
We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, or disclosure.
Canadian guidance requires safeguards appropriate to the sensitivity of the information, and FTC guidance recommends limiting collection, protecting retained information, and securely disposing of data no longer needed.
Your Rights
Depending on your location and applicable law, you may have the right to request:
* access to the personal information we hold about you
* correction of inaccurate information
* deletion of your personal information
* restriction of or objection to certain processing
* withdrawal of consent where processing is based on consent
* data portability, where applicable
Canadian privacy guidance includes individual access and correction rights, and EU guidance describes rights including access, rectification, erasure, restriction, portability, and objection, though some rights do not apply in every situation.
International Information Transfer
Because we serve clients in Canada and the United States and may use service providers that operate in other jurisdictions, your information may be processed outside your province, state, or country. Where required, we take reasonable steps to ensure appropriate protections are in place.
Third-Party Booking Tool
Our website may use Calendly to allow you to book appointments. When you submit information through Calendly, that information is also processed according to Calendly’s own privacy practices, in addition to this Privacy Policy.
Contact Us
If you have any questions about this Privacy Policy or would like to exercise your privacy rights, please contact: