Ammad is the founder of AF Accounting & Strategy. More than “just an accountant”, he prides himself on being approachable, honest and always willing to help business owners think big.
Ammad has fifteen years of progressive accounting experience at Private and Publicly traded organizations. He started his career as a junior accountant and ultimately became the National Finance Manager for a multi-million dollar personal care brand. In his last senior role, he helped to scale the organization from launch to $30mil in revenue within three years. In 2023, he founded AF Accounting & Strategy with the aim of providing expert advice to business owners of all sizes.
Ammad leverages his experience from each step of the proverbial corporate ladder to create structure and set direction for his clients. He has a passion for working directly with business owners and challenging them to grow their businesses to new heights. Ammad is a registered CPA with Chartered Professional Accountants of Ontario. He holds a Bachelor of Management and Organizational Studies, Specialized in Finance and Accounting from the University of Western Ontario (2009).
AF Accounting & Strategy strives to provide a completely digital accounting solution without compromising on personal touch. Gone are the days where you hear from your Accountant once a year, we’re in it with you for the long-haul. Our approach is simple – Provide seller accounting services along with expert-level advice through a financial lens. With us, you’ll always feel like you have an in-house accountant on your side.
To provide our clients with the highest quality of accounting and bookkeeping services and help them unlock growth and profitability within their business through personalized consulting services.
To be a respected and trustworthy accounting and consulting firm for all small-businesses. We believe that expert advice advice and powerful financial tools are not reserved just for large corporations.
Regardless of the size of your business, we have a service package that is designed to meet your needs. Whether you are looking for a traditional bookkeeping service or a more immersive experience filled with expert analysis and in-depth financial reviews, we’re ready to partner with you.